How it started

The Bitcoin Way was born out of a desire to help others navigate the complexities of the Bitcoin world. Childhood friends, Ahmed and Endi, witnessed the FTX collapse in 2022, which sparked the idea that people needed more support and guidance.

Leadership Team

Tony Yazbeck
Founder - Educator
Endi Zekaj
Founder - Educator
Ahmed Hammad
Founder - Educator
Michael Jordan
CRO & Podcast Host
Rick Messitt
CMO

Founding the company

In early March 2023, Endi reached out to Tony on Nostr. Their connection was instant, and they decided to co-found The Bitcoin Way. At that time, Bitcoin was valued at $16,500. TBW made official debut in June 2023 at BTC Prague.

Growing Our Presence

Tony quickly became the face of our brand, appearing on numerous podcasts. His appearance on Saifedean’s podcast in December 2023 significantly boosted our visibility.

Expanding Our Services

Since our inception, we have launched several new services and started building in-house solutions. Our journey continued with the launch of our Newsletter in January 2024 and our podcast in March 2024.